ETHIA's STORY

At the heart of ETHIA is a simple question: Is it justifiable to harm one life to nourish another? Our answer is no. We believe that love for animals should include every animal, not only the ones that share our home. What started as a question about selective compassion has found ground in reality, where ETHIA is now India's only pet food brand blending cutting-edge technology with ethics. Our team of passionate experts and animal lovers crafted food for pets with meticulous design that is cruelty-free, nutritious, and planet-friendly.

OUR ETHICS

No slaughter – ever
Zero compromises on nutrition
Science-backed, empathy-guided innovation
Planet-conscious practices & clean ingredients

OUR VISION

We envision a world where every pet has access to ethical, safe, nutritious, and sustainable food options. While we are still young, your early adoption of our #ETHIAchangemaker circle motivates us to strive enthusiastically and make the pet food revolution in India a possibility.

For this, we would be incredibly grateful if you showed us your support. The icon on the right will take you to our research questions.